It may be easy to identify digital transformation trends during the #COVID pandemic such as the technology enabling employees to work from home. The four largest pre-COVID digital trends of big data, artificial intelligence, blockchain and the internet of things (IoT) are well known. However, without properly defining digital and its impact on your business, identifying such digital transformation trends won’t be meaningful.
One helpful framework comes from Microsoft CEO Satya Nadella, who has broken digital transformation into four pillars to form “Systems of Intelligence”, which impact a company’s employees, customers, operations and products.
- Empower Employees: Technology allows IT providers and their customers to “work seamlessly from anywhere on any device.”
- Engage Customers: Digital tools enable companies to have “constant connection and personalized interactions” with their customers, through which they “can build loyal, profitable customer-relationships.”
- Optimize Operations: Digital solutions impact a firm’s operations through reducing “the cost and complexity of IT management.”
- Transform Products: IT solutions may provide a means for a company to nimbly adapt their product offering. For example, turning their “data into a business asset with data analytics services.”
Which of these four digital pillars do you find to be most relevant?